Putting It into Words: Business Communications for Non-writers
You can explain it but by the time you put it writing, somehow something is lost in translation. You don't need to be Hemmingway, but you could achieve your goals much faster if you could communicate more clearly in writing.

In this two-day workshop, we give you easy techniques to organize your thoughts, develop your ideas, and get them across clearly and quickly. Through hands-on projects and your own real-world examples, we help you transform your writing, so you can transform your business.

2-Day On-site Workshop

Total Cost: $3,995 for up to 12 attendees*

What you will learn:

• Select a writing scope you can execute quickly
• Gather ammunition and build a convincing case
• Express your credibility and authority
• Develop a personal writing style
• Get around grammar and mechanics roadblocks
• Conquer writer's block with easy-to-learn techniques
• Find the best vehicles to get your ideas across

Attendees receive the following:

• Workbook
• Class materials
• Quick reference guides

Additionally attendees create a personal style guide and will be able to bring their own work in for custom feedback on revisions during the course of the workshop .

*12 students maximum per workshop. Transportation & lodging not included.

Course Outline
Day One ם Six hours

1 ם Research: Establishing Trust 
You can improve even the shortest e-mail by questioning your assumptions and defining what you know.

1. Delineate Assumptions
2. Define Your Audience
3. Narrow Your Scope
4. Gather Ammunition (Not Justification)

2 ם Organization: Mastering Your Topic 
To get your point across you must frame your message in the proper context. Build a communication strategy even (and especially) with the smallest projects.

1. Choose a strategy
2. Developing Outlines
3. Classical Structure
4. Creating Entrances and Exits
5. Managing Scope Creep

3 ם Mechanics: Maintaining Credibility
Small errors in the mechanics will make readers question your competence and authority. Make software work for you, rather than hide your mistakes.

1. Mechanics: Know Where to Find Help
2. Grammar: Make it Easier to Succeed
3. Language: It's All in the Verbs
4. Paragraphs: Give Your Readers a Break
5. Software: Correcting the Corrections

Homework: Before and After 
Revising Your Own Work

Day Two ם Six hours

4 ם Style: Developing a Relationship 
Your words will be a voice inside your reader's head. Take advantage of your natural tone, rhythm, and inflection to master your personal style.

1. Identifying Your Style
2. Discovering Your Voice
3. Creating a Style Guide
4. Writing for Your Audience

5 ם Application: Writing in the Real World 
Each communication poses a unique challenge. Never underestimate the damage you can inflict with a poorly worded e-mail. Bring your own projects into the workshop and learn to apply your new strategies.

1. Correspondence (E-mail, Memos, & Letters)
2. Business writing (specs, proposals, papers, & reports)
3. Copywriting (marketing without lying)
4. Technical Writing (Directions, Help, Specifications, etc.)

6 ם Tips & Tricks: Avoiding Mistakes 
Writing is a craft that takes years to master, but you can avoid some rookie mistakes.

1. Organizing Content
2. Collaborating with Experts
3. Time Management
4. Proofreading Techniques
5. Professional Layout
6. When to Break Rules

Schedule your on-site workshop today
Call (480) 215-6462 or

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