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        Just One More Thing 
        Scope (or feature) creep is the surest way to inflate the cost of a
        project. It is when you constantly change the requirements even as you
        build the project. It can happen in any business for legitimate reasons:
        your business goals change, your audience changes, a new opportunity
        arises. It's hard to avoid the big changes, but you can eliminate the
        little ones. 
        When your company was small, making changes was easy. The project
        owner could sit next to the creator and ask for changes. As your company
        got bigger, however, it became much more difficult. Now, you have more people
        involved in every project. Moreover, when you have a team of programmers
        working on your project, the worse thing you can do is ask for
        "just one more thing" 
        Another Way to Look at It 
        Consider a police sketch artist. The victim sits down with one artist
        and guides them. "The face was longer. The hair was shorter. The
        eyes were farther apart" Small, uncomplicated projects work that
        way. Projects that involve programming or engineering work more like a
        police sculptor. Imagine that sketch artist sculpting a face in clay.
        Now when the victim makes changes (the head was longer), the artist has
        to undo a lot of their work and start over. 
        This affects timelines, also. Usually, your deadline comes from
        outside such as the date of an industry tradeshow. When a project's
        scope increases, you have to complete the same amount of work in the
        little time you have left. Basically, you compress the project into a
        smaller window. And as we know from mechanics, compression generates
        heat. 
        Save Yourself Headaches 
        The best way to beat scope creep is to follow a proper  documentation
        sequence. By defining  objectives and  requirements at the beginning of a
        project, you force yourself to divide the scope of the project into
        logical phases. You also give yourself (and the company) time to imagine
        everything they might need. You'll save time and money, but you'll also
        deliver a better product.
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