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Keep Your Company Top-of-Mind
E-newsletters are one of the best ways to market to your customers. They
reinforce your value messaging. They encourage viral marketing. They
build your in-house e-mail marketing lists. Best of all, they're invited onto
the desktops of your customers.
Most companies see the value of creating e-newsletters, and most fail
to do them consistently. You want the content to be timely, valuable,
and most of all you want it on schedule. That takes research and
dedication.
Customers Don't Reward Best Intentions
If your weekly e-newsletter comes out bi-weekly, or if the content looks
thrown-together or self-serving, your subscriptions will plummet. Worse,
you've left a bad impression on your most valuable customers.
Having built both electronic and print newsletters for many
companies, the consultants at KTD Communications know why these efforts
fail. First, newsletters are a strong 'B' priority. Let's face it, 'A' priorities take all your energy, and 'C'
priorities constantly chip away at your attention.
Second, newsletters become part-time jobs for your employees – something done during down time. It's
the day-to-day reality – you take care of the pressing issues first, and newsletters
become pressing issues on the day they're due to go out. When that
happens, research and attention to detail become early victims.
Bring in the Support
At KTD Communications, one of our main lines of business is e-newsletter
production. We give you what you need most: an editorial calendar to
plan marketing, a style guide for consistency, research into topics that
will energize your target market, and crisp writing delivered on time.
You can even have us distribute your e-newsletter for you under your
brand and design.
It's a true 'fire and forget' solution and you always have final
approval on topics, content, and delivery. Best of all, you're building
loyalty in your subscribers without inviting mutiny from your staff.
Contact KTD Communications today to have us develop a custom
e-newsletter solution for you.
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Look
into Our Experience
Kevin Troy Darling was editor of Windows Tips & Secrets for
three years. Learn more »
Maintain High Standards
We follow industry-standard best practices for all web-based content. Learn more »
Breathe a Sigh of Relief
Let us develop a custom e-newsletter solution for you. For a
consultation,
today.
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