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The Results You Need to See
In any business there are many language barriers. Commercial, creative
and technical interests rarely understand each other. Worse is when they
think they understand each other and work independently based on their
own assumptions of what's important.
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Evaluate Your Site
We'll compile a three-page report filled
with action items you can put to use today — with or without us. Call (480) 215-6462 now or send
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Focus on Business Impact
The business objectives document is the first document you need to
create. It drives the rest of the documentation by defining the vision
and the goals. It should be clear, succinct, and focused on results.
Otherwise, you end up with wish lists of
features. Anyone with children knows how expensive wish lists can be.
Instead, when you focus on business objectives, it will be easier to prioritize
the features you require.
For example, at this stage most business units focus on features
because of pressure from the groups they serve. "We need a search
function." "We need a shopping cart." "We need a
Flash demo." You need to get the units to think about why they want
these features. You may discover a way to meet their objectives that is
less expensive or easier to implement. It also allows you to coordinate
and combine the objectives efficiently.
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