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Out of the Past into the Future
It may have been spring but it could have been summer. Because growing
up in Las Vegas, one season felt very much like another. On warm evenings the air would fill with the singing of the
katydids – somewhere
between a click and a buzz, like a New Year's noisemaker twirling
wildly. From the trees, one would begin and others would rapidly pick
up the call until the sound became so loud it seemed to come from inside
my head.
Technically, they were cicadas, but my Grandmother called them
katydids, and I'll let the entomologists deal with her directly.
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Building this business, that memory came back to me and it just made
sense that I'd incorporate the image of a katydid into the logo. Of
course, it has an onomatopoetic appeal, as my initials are KTD and my
wife is Katie, so it honors a great many things at once.
I wanted a tactile dimension to the logo. I also wanted to give the
sense of discovering something ancient and fundamental, which is how I
feel about the art of communication. Hence, the petroglyph (literally,
'stone drawing'). The desert boulders and canyons that I explored as a
child were covered with these messages from the past. So, I sketched an
idea, a rune similar to an Egyptian scarab on a stone tablet.
Being no graphic designer, I turned to
of T-squared
Design, who realized the final logo brilliantly (as he always does). The
result is a logo that evokes for me all those memories and integrates my
vision for the kind of company KTD Communications strives to be.
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